Kashmir is not just our workplace — it's our home. And we love sharing it with the world.
Greater Era Tour and Travels is a government-recognized travel agency headquartered in the heart of Srinagar, Jammu & Kashmir. We were founded with a single mission: to offer authentic, safe, and transformative Kashmir experiences to travellers from across India and the world.
Our team consists of passionate Kashmiris who know every corner of this breathtaking valley — from the iconic shikara rides on Dal Lake to the hidden meadows of Pahalgam and the ski slopes of Gulmarg. We don't just plan tours; we curate memories.
We are Kashmiris first. Our love for this valley is authentic — and it shows in every itinerary we create and every guest we serve.
Every decision we make starts with one question: "What's best for our guests?" Your comfort, safety and happiness are our only goals.
No hidden charges, no false promises. What we quote is what you pay. What we promise is what you experience.
We promote eco-friendly travel and support local communities — ensuring Kashmir's beauty is preserved for generations to come.
Our team of experts is ready to create your perfect Kashmir itinerary. Get in touch — it's free!